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Finance
Design
Dev
E MyPins Mobile App
SEO & Lead Generation
- About
Most location-based apps are limited, clunky, or lack real privacy. The MyPins app came to us with a powerful concept — giving users full control over saving, organising, and securing personal locations — but it lacked intuitive UX, technical finesse, and the scalable infrastructure required for broader adoption. Our task was to transform MyPins from a concept prototype into a polished, scalable mobile app , packed with secure location-saving features, modern design, and smooth performance across devices.
Working with Berks was a turning point. They brought structure to our scattered ideas and turned them into a fully secure, feature-packed app that actually feels personal. The UX, speed, and privacy-focused design made all the difference.
Wilfred
Founder, MyPins App
Our Contribution to the project
We led the end-to-end design, development, and deployment process
Identified app features from user research
12 Core
Increased organic installs by post-launch
2.3x
Achieved crash-free sessions
99.8%
- Problem
Disjointed User Experience , Security Gaps & Clunky Location Features
When MyPins approached us, the app was stuck in the MVP stage and riddled with user flow issues. Users could drop pins, but couldn’t save or organise them properly. There were no contact groups, no meaningful UX, and zero real security beyond device-level access. Worse, saved locations weren’t searchable or connected to real-world context.
Essentially, it was an idea with potential, but no usable execution. MyPins needed more than a dev fix. It needed a ground-up rebuild, with attention to security, speed, and actual usability.
- Solution
Secure Architecture, Feature-Rich Location Tools & Clean UI
We started by redesigning the entire app journey — from onboarding and long-press location saving to secure pin storage and contact grouping. Our development team implemented geo-location APIs, custom security layers, and intuitive UI components to deliver a smooth, safe, and seamless experience.
Then we focused on functionality: we added smart contact storage, group creation tools, profile-level access, and flexible location management. Finally, we optimised the app for performance and scalability across devices.
The result? A user-friendly, high-security app that lets users save and revisit their favourite places, without worrying about privacy.
Stylized Visual Representation
- Technology Stack
The minimal ASP.NET boilerplate for individual developers and
small teams
- Color Scheme
The minimal ASP.NET boilerplate for individual developers
- Projects
End-to-grow Solution
- Rescued Campaigns from Data Chaos
E-Promotions had no clear visibility into what was working. We unified fragmented data sources, set up accurate tracking, and brought transparency to every click and conversion, turning guesswork into precision, and confusion into insight they could act on instantly.
- Transformed Traffic into Qualified Conversions
Traffic wasn’t the issue, but quality was. We restructured their funnels, rebuilt landing pages, and aligned targeting with intent-driven content. The result? Higher engagement, longer on-site time, and a sharp rise in high-value leads that matched their ideal customer profile.
- Cut Ad Waste, Boosted Budget Efficiency
Their ad budget was bleeding on the wrong clicks. We reshaped targeting criteria, paused underperforming segments, and introduced A/B testing loops, making every pound spent work harder. Same budget, but dramatically improved return on ad spend across all key platforms.
- Built a Strategy That Could Scale
Beyond fixing what was broken, we created systems that would work long-term. Automation, optimisation routines, and performance dashboards empowered the E-Promotions team to scale confidently—without depending on daily guesswork or reactive fixes. Growth became proactive, planned, and measurable.
- Featured
End-to-grow Solution
- UX Discovery + Feature Roadmap Built from User Stories
We began by mapping user personas and pain points. Through structured interviews and UX audits, we uncovered gaps like missing contact grouping, unintuitive pin saving, and no secure access. These insights shaped a roadmap prioritising real-life user flows — from long-press saving to personal PIN locking.
- User-friendly App Design Focused on Speed & Simplicity
Users didn’t want clutter. We created a clean, mobile-first interface where adding a pin or saving to contacts takes under 3 taps. Key CTAs like “Hide Pin” or “Save to Contact” were placed at natural points in the journey, resulting in higher engagement and lower bounce.
- Secure Architecture with Dual-Layer Privacy Protection
To protect sensitive location data, we built dual access layers — device lock + in-app PIN. Hidden location mode and data encryption ensured user control and trust while maintaining compliance with app store security policies.
- Smart Contact & Group Management Engine
We built a flexible engine that lets users add unlimited contacts, assign multiple locations, and even build groups — all from within the app. No external syncs required. Contact-based pin mapping became a powerful tool for travellers and field teams alike.
- App Performance Optimisation & Edge Caching
The backend was optimised for lightning speed and battery-friendly performance. We implemented local caching for repeated location fetches and used edge functions to minimise API calls — keeping the app light, fast, and stable, even on low-end devices.
- App Store Optimisation & Share-Friendly Growth Loops
To drive organic installs, we optimised MyPins for app store discovery using feature-focused keywords like “save visited location” and “private pin drop.” Social-sharing integrations encouraged viral growth via WhatsApp, Instagram, and more.
- Problem-Solving Process
Seamless Product, UX & Performance Execution – From Idea to App Store
1
Discovery & Location-Based App Market Research
We begin with deep research into the location-logging app niche. The focus was on understanding how users currently save places, the privacy concerns around location sharing, and gaps in competitors like Google Maps, FindMy, and niche memory-tracking apps.
Our keyword and app store research revealed a clear opportunity for a privacy-first, contact-integrated location app — something the market lacked.
- Benchmarked 7+ competing apps across iOS and Android
- Mapped real user queries like “save visited places” and “hide locations from others”
- Identified feature gaps in 5-star apps, missing contact tagging and security layers
2
UX Strategy & Minimalist Interface Design
We developed a clean, mobile-first layout focused on simplicity and intuitive interactions. Each core task — dropping a pin, hiding a location, saving to a contact — was designed to take no more than 3 taps.
CTAs were placed naturally, while the entire design language reinforced trust and privacy, from lock icons to confirmation nudges.
- Created 12 low-fidelity wireframes based on real user flows
- Reduced drop-offs by decluttering the interface and using onboarding cues
- Boosted feature adoption by 44% in beta with simple, tap-based navigation
3
Custom Feature Development with Secure Architecture
The app’s core feature set — pin-drop, contact tagging, hidden locations, and secure login — was custom-built from scratch. We engineered the backend with encrypted local storage and dual-auth logic (device lock + in-app PIN).
Each feature was built with modularity for easy updates and future scaling (e.g., location reminders, travel logs).
- Developed 18 features, including “hide pin” and “secure mode.”
- Integrated fallback login via device security (biometrics or PIN)
- Built a scalable data model to support unlimited contacts and pins
4
App Store Optimisation & Keyword Targeting
Our ASO team built the app listing to rank for high-intent keywords like “save locations privately,” “map app with PIN,” and “secure location tracker.” We A/B tested visuals and built a keyword-optimised description to maximise installs.
- Identified 20+ untapped ASO keywords via AppTweak & SensorTower
- Created multilingual listings for better regional visibility
- Boosted organic install rate by 2.3x in the first 6 weeks
5
Performance Optimisation & Crash-Free Stability
Using Firebase, we built lightweight APIs, optimised background services, and implemented crash analytics to ensure stability. The app maintained high performance even on mid-range Android devices — a common challenge in our target markets.
- Achieved a 99.7% crash-free rate across devices
- Optimised for battery efficiency with local caching
- Reduced app open/load time by 68%
6
Real-Time Analytics & Usage Tracking
From launch day, we installed in-app analytics to track pin creation, contact saves, and feature use. These insights helped us prioritise updates, such as bringing the “Hide Pin” feature to the front of the toolbar due to high engagement.
- Used Mixpanel to track feature adoption and drop-off points
- Created weekly insight dashboards showing DAUs, MAUs, and retention
- Used heatmaps to identify underused UI elements for refinement
7
Security Testing, Store Submission & Post-Launch Support
Before public release, we performed full security audits, resolved app store compliance issues, and tested across OS versions. Once approved, we trained the client on store console management, update workflows, and performance review.
- Passed Apple and Google store reviews in the first submission
- Delivered full publishing SOP with metadata and release strategy
- Provided 90-day support to monitor performance and user feedback
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