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Visibility
Funnels
Flow
How Cherpi Turned Moments Into Movements SEO-fueled visibility
- About
Cherpi struggled with stagnant growth and poor lead flow. We diagnosed the visibility gap, crafted a precision SEO strategy, and unlocked scalable lead generation, turning user experiences into powerful conversion paths within weeks.
We’d tried everything before Berks. Their clarity, precision, and bold SEO moves changed everything. Leads started flowing, and our visibility soared. They didn’t just fix the problem, they reshaped how we think about growth.
Edward
CEO, Cherpi
Accomplishment
We turned Cherpi’s visibility issues into measurable wins through strategic SEO and targeted lead funnels.
Increase in organic app traffic
400%
Rise in weekly qualified leads
220%
Google rank for 18 keywords
Top 3
- Problem
Cherpi’s growth had stalled. Organic visibility was nearly invisible . Lead flow was erratic. The founder had invested in multiple strategies with no result. Frustration peaked. The app’s future hinged on finding a fix so fast.
The main issue: Cherpi’s app content wasn’t ranking. Poor keyword alignment, technical SEO gaps, and an unclear value proposition kept them hidden. This led to low discoverability, weak conversion, and costly ad spend with little return on leads.
- Solution
We started with a full-scale audit, technical, content, and user intent. Our strategy was sharp, layered, and lean. The goal: position Cherpi where it mattered, cut the noise, and drive high-intent users to take action.
We realigned keywords with experience-driven search intent, rebuilt meta structures, and improved page speed. Simultaneously, we designed lead funnels tailored to each user persona, added conversion triggers, and integrated analytics to track, measure, and scale every interaction effortlessly.
Stylized Visual Representation
- Technology Stack
Mastering SEO, funnels,
analytics, and UX with precision
tools
- Color Scheme
We use color to guide action,
emotion & engagement
- Projects
End-to-grow Solution
- Multitenancy Support
Enabled both shared and isolated database strategies, allowing SaaS clients to choose their preferred model. Subdomain-based routing was implemented to ensure seamless tenant isolation.
- Authentication & Authorization
Integrated IdentityServer4 to provide secure authentication with token-based sessions. Developed role-based permission models for granular access control per tenant.
- Tenant & User Management
Their ad budget was bleeding on the wrong clicks. We reshaped targeting criteria, paused underperforming segments, and introduced A/B testing loops, making every pound spent work harder. Same budget, but dramatically improved return on ad spend across all key platforms.
- Subscription & Billing Modules
Modular integration support for third-party billing platforms like Stripe, with customizable plan tiers, metering, and subscription lifecycle management.
- DevOps & Deployment
Fully containerized the application using Docker. Set up CI/CD pipelines on GitHub Actions with staging and production environments deployed on Azure.
- Activity Logging & Monitoring
Built-in logging using Serilog and middleware for exception tracking, with the ability to export logs per tenant or by event type for auditing purposes.
- Extensible Plugin System
Created hooks for developers to add custom modules (e.g., analytics, email campaigns) without modifying the core boilerplate—boosting development speed for MVPs.
- Featured
End-to-
grow solution
- Precision SEO Framework
We restructured Cherpi’s SEO from the ground up. Our strategy blended technical clean-up with search-intent alignment. Within weeks, they ranked on Google’s top pages, driving qualified traffic without ad spend.
- High-Intent Lead Architecture
We mapped user paths, redefined calls to action, and implemented strategic content blocks. Bounce rates dropped, time-on-page increased, and lead sign-ups jumped over 200%—all by guiding users through clear, persuasive steps.
- UX-Focused Colour and Copy System
We rebuilt their interface with psychological colour strategies and emotionally intelligent copy. Each screen was designed to prompt trust, focus, and clicks, turning the app into a lead-generating machine with personality.
- Real-Time Analytics Integration
We installed complete tracking from micro-interactions to conversion origins. Every tweak was data-backed. Cherpi’s team could now optimise, not speculate, unlocking predictable growth with actionable insights.
- Our Working Process
Seamless
Web Design
from Start to Finish
1
Deep Understanding and SEO Audit
We began by dissecting Cherpi’s digital presence auditing keywords, structure, user behavior, and competitor positioning. This uncovered blind spots and showed us where leads were leaking. Our insights gave us a roadmap to tighten visibility, improve targeting, and lower acquisition costs. Every weakness became a growth opportunity.
- Technical SEO issues mapped and prioritised
- Keyword research aligned with user-generated content
- Heatmaps and session tracking installed
- Competitor SEO gap analysis completed
2
Funnel Architecture & Conversion Mapping
We designed funnels that aligned with real user journeys. Each step from landing to sign-up was refined for clarity, persuasion, and lead capture. We built layered CTAs, cleaned navigation paths, and reduced drop-offs with smart prompts and sticky flows.
- Persona-driven funnel segmentation
- Optimised CTAs for scroll-depth triggers
- Lead magnet placement based on engagement zones
- Retargeting paths using pixel behavior
3
UX-Led Colour & Copy Framework
Colour wasn’t decoration, it was psychology. We used high-conversion palettes to direct attention, build trust, and guide emotional response. Combined with precision copy, this shifted users from passive scrollers to engaged leads.
- A/B tested palette combinations
- Primary colours tied to key actions
- Accessibility compliance maintained throughout
- Colour gradients used to guide user flow
4
Content Revamp & Intent Alignment
We rewrote Cherpi’s content to match user intent. We stripped fluff, added value-rich keywords, and clarified every section. Content began ranking naturally, retaining users longer, and drawing in high-quality leads.
- LSI and long-tail keywords embedded
- Value-driven headlines and meta rewrites
- Internal linking based on funnel stage
- Blog content structured with pillar strategy
5
Analytics Integration & ROI Tracking
Once we implemented changes, we made every click trackable. From scroll depth to conversion sources, we tied numbers to every action. This turned future growth into a science, not guesswork.
- Google Tag Manager and GA4 configured
- Event-based goals tracked via funnels
- CRO metrics visualised with dashboards
- Weekly insights used for ongoing tweaks
- Projects
Take a Look at Our Digital Creations
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Our Customers Love Us For A Reason
