We’d tried everything before Berks. Their clarity, precision, and bold SEO moves changed everything. Leads started flowing, and our visibility soared. They didn’t just fix the problem, they reshaped how we think about growth.
CEO, Cherpi
We turned Cherpi’s visibility issues into measurable wins through strategic SEO and targeted lead funnels.
Increase in organic app traffic
Rise in weekly qualified leads
Google rank for 18 keywords
The main issue: Cherpi’s app content wasn’t ranking. Poor keyword alignment, technical SEO gaps, and an unclear value proposition kept them hidden. This led to low discoverability, weak conversion, and costly ad spend with little return on leads.
We realigned keywords with experience-driven search intent, rebuilt meta structures, and improved page speed. Simultaneously, we designed lead funnels tailored to each user persona, added conversion triggers, and integrated analytics to track, measure, and scale every interaction effortlessly.
Enabled both shared and isolated database strategies, allowing SaaS clients to choose their preferred model. Subdomain-based routing was implemented to ensure seamless tenant isolation.
Integrated IdentityServer4 to provide secure authentication with token-based sessions. Developed role-based permission models for granular access control per tenant.
Their ad budget was bleeding on the wrong clicks. We reshaped targeting criteria, paused underperforming segments, and introduced A/B testing loops, making every pound spent work harder. Same budget, but dramatically improved return on ad spend across all key platforms.
Modular integration support for third-party billing platforms like Stripe, with customizable plan tiers, metering, and subscription lifecycle management.
Fully containerized the application using Docker. Set up CI/CD pipelines on GitHub Actions with staging and production environments deployed on Azure.
Built-in logging using Serilog and middleware for exception tracking, with the ability to export logs per tenant or by event type for auditing purposes.
Created hooks for developers to add custom modules (e.g., analytics, email campaigns) without modifying the core boilerplate—boosting development speed for MVPs.
We restructured Cherpi’s SEO from the ground up. Our strategy blended technical clean-up with search-intent alignment. Within weeks, they ranked on Google’s top pages, driving qualified traffic without ad spend.
We mapped user paths, redefined calls to action, and implemented strategic content blocks. Bounce rates dropped, time-on-page increased, and lead sign-ups jumped over 200%—all by guiding users through clear, persuasive steps.
We rebuilt their interface with psychological colour strategies and emotionally intelligent copy. Each screen was designed to prompt trust, focus, and clicks, turning the app into a lead-generating machine with personality.
We installed complete tracking from micro-interactions to conversion origins. Every tweak was data-backed. Cherpi’s team could now optimise, not speculate, unlocking predictable growth with actionable insights.
We began by dissecting Cherpi’s digital presence auditing keywords, structure, user behavior, and competitor positioning. This uncovered blind spots and showed us where leads were leaking. Our insights gave us a roadmap to tighten visibility, improve targeting, and lower acquisition costs. Every weakness became a growth opportunity.
We designed funnels that aligned with real user journeys. Each step from landing to sign-up was refined for clarity, persuasion, and lead capture. We built layered CTAs, cleaned navigation paths, and reduced drop-offs with smart prompts and sticky flows.
Colour wasn’t decoration, it was psychology. We used high-conversion palettes to direct attention, build trust, and guide emotional response. Combined with precision copy, this shifted users from passive scrollers to engaged leads.
We rewrote Cherpi’s content to match user intent. We stripped fluff, added value-rich keywords, and clarified every section. Content began ranking naturally, retaining users longer, and drawing in high-quality leads.
Once we implemented changes, we made every click trackable. From scroll depth to conversion sources, we tied numbers to every action. This turned future growth into a science, not guesswork.
Start with what you need, customize as you go.
