We started getting real leads within weeks after launching the campaign. Berks Technologies helped us dominate search results and turn our website into a lead machine. Their team is transparent, skilled, and results-focused.
Director, A2Z Salvage
Driving High-Intent Leads through Strategic SEO and Conversion Optimization.
Increased organic traffic
Ranked on Page 1 of Google
Boosted lead conversions
Although A2Z Salvage had years of experience and offered reliable services, they were nearly invisible in Google search results — especially in their target regions. The website was outdated, lacked proper keyword optimization, and had no structured lead funnel. Their team relied heavily on paid ads or referrals, which were inconsistent and costly. They needed a sustainable solution that would bring high-intent local traffic and convert it into daily leads.
Berks Technologies initiated a strategic campaign focused on Local SEO, on-page optimization, technical improvements, and conversion-focused design. We revamped the site structure, created SEO-optimized service and location pages, and implemented lead magnets with strong CTAs. A2Z Salvage was also listed across Google Business and 20+ directories to increase trust signals. Within weeks, their rankings improved, and inbound leads started flowing consistently — all without relying on paid ads.
E-Promotions had no clear visibility into what was working. We unified fragmented data sources, set up accurate tracking, and brought transparency to every click and conversion, turning guesswork into precision, and confusion into insight they could act on instantly.
Traffic wasn’t the issue, but quality was. We restructured their funnels, rebuilt landing pages, and aligned targeting with intent-driven content. The result? Higher engagement, longer on-site time, and a sharp rise in high-value leads that matched their ideal customer profile.
Their ad budget was bleeding on the wrong clicks. We reshaped targeting criteria, paused underperforming segments, and introduced A/B testing loops, making every pound spent work harder. Same budget, but dramatically improved return on ad spend across all key platforms.
Beyond fixing what was broken, we created systems that would work long-term. Automation, optimization routines, and performance dashboards empowered the E-Promotions team to scale confidently—without depending on daily guesswork or reactive fixes. Growth became proactive, planned, and measurable.
Targeted keywords were embedded in titles, meta descriptions, headers, and content while keeping readability and user experience in mind. We also fixed internal linking and content depth issues.
Built and optimized 20+ location-specific pages (e.g., “Car Scrap in Manchester”) targeting local searches. Each page was tailored for a specific area with localized content, driving geo-targeted traffic.
Designed clear, distraction-free lead capture forms with strong CTA placement above the fold, including quote request forms and WhatsApp integrations for instant engagement.
Fully optimized and updated A2Z Salvage’s GBP (Google Business Profile) for high local pack visibility, including categories, services, photos, and weekly posts.
Set up event tracking to monitor button clicks, form submissions, and call activity. Heatmaps were used to monitor user flow and improve layout and CTA placements.
ince over 70% of the traffic came via mobile, we optimized loading speed, CTA visibility, and UX across all devices to ensure better lead conversion rates.
Transparent weekly reports were shared with the client, showcasing keyword ranking improvements, traffic growth, and conversion insights, helping fine-tune strategy each week.
We initiated a full SEO audit and competitor analysis to identify gaps in A2Z Salvage’s digital presence. We studied high-performing websites in the vehicle scrapping industry to reverse-engineer best practices. This phase also included understanding the client’s most profitable services and geographic target areas to prioritize pages that could drive the highest ROI.
Based on the insights from research, we created a blueprint for A2Z Salvage’s SEO-driven growth. This included content mapping, keyword targeting, and a structured page hierarchy. We planned a phased roll-out — starting with the most high-potential cities, followed by service refinements and schema optimization.
We redesigned key parts of the website using Elementor, implemented keyword-rich content, optimized headings, improved metadata, and enhanced internal links. CTAs were restructured to increase engagement. Every change was tracked through Google Tag Manager for performance validation.
Post-launch, we focused on performance monitoring and lead tracking. Keywords were tracked weekly, and further optimizations were made based on user behavior. Monthly backlink building, directory submissions, and blog content were added to maintain and expand organic visibility.
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