We were starting from scratch – no brand, no traffic, no system. Berks built everything from the ground up. They didn’t just help us launch, they helped us dominate.
CEO of Government Grant
We developed a full-stack strategy that launched the platform and turned it into a lead-gen machine:
Ranked high-intent keywords
Landing funnel from scratch
Delivered conversion rate on applications
The team behind Apply for Government Grants had a solid concept and ECO4 knowledge, but no digital foundation. With no domain authority, content, or audience, the site couldn’t rank. Worse, early landing pages lacked structure, had no CRO logic, and the ad strategy was bleeding budget on generic search terms like “UK home energy help.”
Every touchpoint felt disconnected. Visitors weren’t converting. Leads weren’t qualifying. And compliance? Nowhere in sight. They didn’t just need a site, they needed an engine that could earn trust, educate the user, and convert at scale.
We started with the foundations: a scalable brand voice, clean landing UX, and a backend funnel built to handle lead intake, qualification, and follow-up. Then we launched multi-channel campaigns with tailored PPC and SEO strategies built around grant eligibility keywords, local council targeting, and trust-first messaging.
We also integrated backend compliance and document handling to meet ECO4 standards and simplify the user experience.
The results? A fully functional lead funnel generating consistent ECO4 applications within 30 days. Organic visibility across 12 grant-related long-tails.
E-Promotions had no clear visibility into what was working. We unified fragmented data sources, set up accurate tracking, and brought transparency to every click and conversion, turning guesswork into precision, and confusion into insight they could act on instantly.
Traffic wasn’t the issue, but quality was. We restructured their funnels, rebuilt landing pages, and aligned targeting with intent-driven content. The result? Higher engagement, longer on-site time, and a sharp rise in high-value leads that matched their ideal customer profile.
Their ad budget was bleeding on the wrong clicks. We reshaped targeting criteria, paused underperforming segments, and introduced A/B testing loops, making every pound spent work harder. Same budget, but dramatically improved return on ad spend across all key platforms.
Beyond fixing what was broken, we created systems that would work long-term. Automation, optimization routines, and performance dashboards empowered the E-Promotions team to scale confidently—without depending on daily guesswork or reactive fixes. Growth became proactive, planned, and measurable.
We conducted deep research into the ECO4 grant search landscape and uncovered underserved long-tail queries like “apply for government heating grants UK” and “free insulation grant eligibility.” Instead of competing on broad boiler terms, we owned these intent-rich spaces and filled in major keyword gaps missed by competitors.
We didn’t just build a website, we engineered conversion. Our landing pages guided users with scannable content blocks, smart CTAs, eligibility checkers, and trust-building badges that signalled legitimacy from the first scroll. This way, their bounce rate was reduced by 39% within 2 weeks. We also integrated soft CTAs before hard asks to improve flow.
Every submitted application entered a CRM-linked flow where documents could be requested, verified, and tracked. The system flagged incomplete leads for follow-up, aligned with ECO4 data standards, and reduced backend approval delays.
Instead of one-size-fits-all content, we launched regional landing pages for cities with high ECO uptake (e.g., Sheffield, Manchester, Cardiff). Each page was geo-tagged, locally referenced, and keyword-optimised to boost visibility for location-based queries. This increased local impressions by 4.2x and generated consistent leads in high-priority zones.
We launched paid campaigns that didn’t just generate clicks, they generated ready-to-convert traffic. We used audience filters like income band, benefits received, and property type to show ads only to high-probability ECO4 candidates. So, their CPL dropped by 47% in the first 30 days and lead scoring integration improved sales prioritisation.
From day one, we built real-time dashboards showing application status, lead quality, campaign performance, and funnel drop-off. This gave the client full visibility, faster decisions, and the ability to test fast and scale faster. This helped us enable weekly ad optimisations with live data.
We began by diving deep into the UK’s ECO4 scheme — analysing competitors, trends, and gaps in the digital grant space. Most rivals were over-indexing on generic boiler terms while ignoring the real pain points that motivated users to apply, like benefit eligibility, insulation coverage, and upfront cost clarity.
Using keyword gap analysis, search intent mapping, and competitor audit reports, we identified untapped opportunities where “Apply for Government Grants” could win. From localised queries to underused long-tail phrases, we built a foundation rooted in precision targeting, not guesswork.
We refined the brand’s positioning to strike a balance between government-backed credibility and user-friendly simplicity. The tone we developed was warm, direct, and designed to ease user hesitation around personal information and eligibility doubts.
We crafted headline frameworks, microcopy guidelines, and CTA language that guided the user gently but firmly through each step. It felt official, but never cold. That emotional tone made a real difference in converting uncertain visitors into confident applicants.
Once the messaging was locked in, we architected the full conversion funnel, from homepage to confirmation. Each wireframe was built with user psychology in mind: surfacing eligibility criteria early, spacing CTAs strategically, and breaking down the process into manageable, low-friction steps.
We layered soft CTAs before hard asks and implemented persuasive design cues like social proof, secure submission icons, and smart progress indicators to reduce bounce. Every scroll had a purpose, and every click moved users closer to applying.
Our dev team brought it all to life using lightweight, responsive code and performance-focused architecture. But the real win was behind the curtain: we integrated the forms directly into the client’s custom CRM, complete with auto-tagging, lead tracking, and document status updates.
Every submission triggered a defined workflow: users received confirmation emails, admins got lead alerts, and pending documents were tracked automatically.
To boost long-term, cost-free traffic, we launched an aggressive local SEO strategy. We identified grant hotspots across the UK and built unique, SEO-optimised landing pages for each. These weren’t cookie-cutter templates; they were hyperlocal pages with city-specific trust markers, FAQs, and grant stats.
Each page was equipped with proper schema markup, geo-based keywords, internal linking, and a fast-loading design. The result? Higher rankings, more organic enquiries, and increased regional authority.
We wrapped up the rollout by deploying high-performance Google and Meta ad campaigns, finely tuned for grant eligibility signals. Each campaign was built with layered audience filters, targeting property owners on benefits, in cold zones, and with poor EPC ratings.
Then came continuous testing: we ran multivariate tests on CTAs, button colours, and benefit messaging. We quickly found the sweet spot, and scaled what worked, cutting wasted spend and pushing qualified traffic at volume.
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