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Leadflow
Tracking
Conversion
A2Z Salvage
SEO & Lead Generation
- About
A2Z Salvage is a licensed vehicle recycling and car salvage company in the UK, offering hassle-free car collection and scrappage services with instant payments. Despite having a well-established service model, they were struggling with poor online visibility and low-quality leads. They partnered with Berks Technologies to build a performance-driven SEO strategy and deploy a targeted lead generation system aimed at increasing organic traffic, phone calls, and form submissions through their website.
We started getting real leads within weeks after launching the campaign. Berks Technologies helped us dominate search results and turn our website into a lead machine. Their team is transparent, skilled, and results-focused.
Mac Freddie
Director, A2Z Salvage
Our Contribution
Driving High-Intent Leads through Strategic SEO and Conversion Optimisation.
Increased organic traffic
280%
Ranked on Page 1 of Google
20+ locations
Boosted lead conversions
65%
- Problem
A Trusted Service with Low Visibility and a Website That Didn't Convert
Although A2Z Salvage had years of experience and offered reliable services, they were nearly invisible in Google search results — especially in their target regions. The website was outdated, lacked proper keyword optimisation, and had no structured lead funnel. Their team relied heavily on paid ads or referrals, which were inconsistent and costly. They needed a sustainable solution that would bring high-intent local traffic and convert it into daily leads.
- Solution
An SEO-First Lead Generation System to Maximise Visibility and Conversion
Berks Technologies initiated a strategic campaign focused on Local SEO, on-page optimisation, technical improvements, and conversion-focused design. We revamped the site structure, created SEO-optimised service and location pages, and implemented lead magnets with strong CTAs. A2Z Salvage was also listed across Google Business and 20+ directories to increase trust signals. Within weeks, their rankings improved, and inbound leads started flowing consistently — all without relying on paid ads.
Stylized Visual Representation
- Technology Stack
Tools That Powered Performance
and Precision
- Color Scheme
Designing for Trust, Clarity, and Brand Identity
- Projects
End-to-grow Solution
- Rescued Campaigns from Data Chaos
E-Promotions had no clear visibility into what was working. We unified fragmented data sources, set up accurate tracking, and brought transparency to every click and conversion, turning guesswork into precision, and confusion into insight they could act on instantly.
- Transformed Traffic into Qualified Conversions
Traffic wasn’t the issue, but quality was. We restructured their funnels, rebuilt landing pages, and aligned targeting with intent-driven content. The result? Higher engagement, longer on-site time, and a sharp rise in high-value leads that matched their ideal customer profile.
- Cut Ad Waste, Boosted Budget Efficiency
Their ad budget was bleeding on the wrong clicks. We reshaped targeting criteria, paused underperforming segments, and introduced A/B testing loops, making every pound spent work harder. Same budget, but dramatically improved return on ad spend across all key platforms.
- Built a Strategy That Could Scale
Beyond fixing what was broken, we created systems that would work long-term. Automation, optimisation routines, and performance dashboards empowered the E-Promotions team to scale confidently—without depending on daily guesswork or reactive fixes. Growth became proactive, planned, and measurable.
- Featured
What We Built to Drive SEO and Conversion Success
- Complete On-Page SEO Overhaul
Targeted keywords were embedded in titles, meta descriptions, headers, and content while keeping readability and user experience in mind. We also fixed internal linking and content depth issues.
- Location-Based Landing Pages
Built and optimised 20+ location-specific pages (e.g., “Car Scrap in Manchester”) targeting local searches. Each page was tailored for a specific area with localised content, driving geo-targeted traffic.
- High-Converting Lead Forms
Designed clear, distraction-free lead capture forms with strong CTA placement above the fold, including quote request forms and WhatsApp integrations for instant engagement.
- Google Business Profile Optimisation
Fully optimised and updated A2Z Salvage’s GBP (Google Business Profile) for high local pack visibility, including categories, services, photos, and weekly posts.
- Conversion Tracking & Heatmaps
Set up event tracking to monitor button clicks, form submissions, and call activity. Heatmaps were used to monitor user flow and improve layout and CTA placements.
- Mobile-First Optimisation
ince over 70% of the traffic came via mobile, we optimised loading speed, CTA visibility, and UX across all devices to ensure better lead conversion rates.
- Weekly Reports & SEO Audits
Transparent weekly reports were shared with the client, showcasing keyword ranking improvements, traffic growth, and conversion insights, helping fine-tune strategy each week.
- Our Working Process
Turning Visibility into Action: SEO and Lead Generation Strategy
1
Discovery & Research
We initiated a full SEO audit and competitor analysis to identify gaps in A2Z Salvage’s digital presence. We studied high-performing websites in the vehicle scrapping industry to reverse-engineer best practices. This phase also included understanding the client’s most profitable services and geographic target areas to prioritise pages that could drive the highest ROI.
- Industry and keyword research
- Competitive gap analysis
- Existing site SEO audit
- Lead source mapping
- Service area breakdown
2
Strategy & Planning
Based on the insights from research, we created a blueprint for A2Z Salvage’s SEO-driven growth. This included content mapping, keyword targeting, and a structured page hierarchy. We planned a phased roll-out — starting with the most high-potential cities, followed by service refinements and schema optimisation.
- Keyword-to-page mapping
- Location strategy development
- On-page SEO plan
- Funnel structure creation
- Technical checklist for site speed and UX
3
Implementation & Optimisation
We redesigned key parts of the website using Elementor, implemented keyword-rich content, optimised headings, improved metadata, and enhanced internal links. CTAs were restructured to increase engagement. Every change was tracked through Google Tag Manager for performance validation.
- Content writing and publishing
- Page speed and image compression
- Lead form integration
- Tracking code implementation
- A/B testing of CTAs
4
Monitoring & Growth Scaling
Post-launch, we focused on performance monitoring and lead tracking. Keywords were tracked weekly, and further optimisations were made based on user behavior. Monthly backlink building, directory submissions, and blog content were added to maintain and expand organic visibility.
- Weekly keyword tracking
- Google Search Console error checks
- Call & form submission analysis
- Blog & FAQ content plan
- Local citation building
- Projects
Take a Look at Our Digital Creations
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Our Customers Love Us For A Reason
