# A2Z Salvage Case Study > Explore our e-promotion case study and see how we achieved increased traffic, conversions, and ROI for our client. Data-driven results that speak volumes. - URL: https://berkstechnologies.co.uk/a2z-salvage-case-study-page/ - Type: Page / case_studies - Last updated: 2026-10-08 ## Outline - Leadflow - Tracking - Conversion - A2Z Salvage SEO & Lead Generation - A2Z Salvage is a licensed vehicle recycling and car salvage company in the UK, offering hassle-free car collection and scrappage services with instant payments. Despite having a well-established service model, they were struggling with poor online visibility and low-quality leads. They partnered with Berks Technologies to build a performance-driven SEO strategy and deploy a targeted lead generation system aimed at increasing organic traffic, phone calls, and form submissions through their website. - Mac Freddie - Our Contribution - 280% - 20+ locations - 65% - A Trusted Service with Low Visibility and a Website That Didn't Convert - An SEO-First Lead Generation System to Maximise Visibility and Conversion - Stylized Visual Representation - Tools That Powered Performance and Precision - Designing for Trust, Clarity, and Brand Identity - End-to-grow Solution - What We Built to Drive  SEO and Conversion Success - Turning Visibility into Action: SEO and Lead Generation Strategy - 1 - Discovery & Research - 2 - Strategy & Planning - 3 - Implementation & Optimisation - 4 ## Content Leadflow Tracking Conversion A2Z Salvage SEO & Lead Generation About A2Z Salvage is a licensed vehicle recycling and car salvage company in the UK, offering hassle-free car collection and scrappage services with instant payments. Despite having a well-established service model, they were struggling with poor online visibility and low-quality leads. They partnered with Berks Technologies to build a performance-driven SEO strategy and deploy a targeted lead generation system aimed at increasing organic traffic, phone calls, and form submissions through their website. We started getting real leads within weeks after launching the campaign. Berks Technologies helped us dominate search results and turn our website into a lead machine. Their team is transparent, skilled, and results-focused. Mac Freddie Director, A2Z Salvage Our Contribution Driving High-Intent Leads through Strategic SEO and Conversion Optimisation. Increased organic traffic 280% Ranked on Page 1 of Google 20+ locations Boosted lead conversions 65% Problem A Trusted Service with Low Visibility and a Website That Didn't Convert Although A2Z Salvage had years of experience and offered reliable services, they were nearly invisible in Google search results — especially in their target regions. The website was outdated, lacked proper keyword optimisation, and had no structured lead funnel. Their team relied heavily on paid ads or referrals, which were inconsistent and costly. They needed a sustainable solution that would bring high-intent local traffic and convert it into daily leads. Solution An SEO-First Lead Generation System to Maximise Visibility and Conversion Berks Technologies initiated a strategic campaign focused on Local SEO, on-page optimisation, technical improvements, and conversion-focused design. We revamped the site structure, created SEO-optimised service and location pages, and implemented lead magnets with strong CTAs. A2Z Salvage was also listed across Google Business and 20+ directories to increase trust signals. Within weeks, their rankings improved, and inbound leads started flowing consistently — all without relying on paid ads. Stylized Visual Representation Technology Stack Tools That Powered Performance and Precision Color Scheme Designing for Trust, Clarity, and Brand Identity Projects End-to-grow Solution Rescued Campaigns from Data Chaos Transformed Traffic into Qualified Conversions Cut Ad Waste, Boosted Budget Efficiency Built a Strategy That Could Scale Rescued Campaigns from Data Chaos E-Promotions had no clear visibility into what was working. We unified fragmented data sources, set up accurate tracking, and brought transparency to every click and conversion, turning guesswork into precision, and confusion into insight they could act on instantly. Explore Services Transformed Traffic into Qualified Conversions Traffic wasn’t the issue, but quality was. We restructured their funnels, rebuilt landing pages, and aligned targeting with intent-driven content. The result? Higher engagement, longer on-site time, and a sharp rise in high-value leads that matched their ideal customer profile. Explore Services Cut Ad Waste, Boosted Budget Efficiency Their ad budget was bleeding on the wrong clicks. We reshaped targeting criteria, paused underperforming segments, and introduced A/B testing loops, making every pound spent work harder. Same budget, but dramatically improved return on ad spend across all key platforms. Explore Services Built a Strategy That Could Scale Beyond fixing what was broken, we created systems that would work long-term. Automation, optimisation routines, and performance dashboards empowered the E-Promotions team to scale confidently—without depending on daily guesswork or reactive fixes. Growth became proactive, planned, and measurable. Explore Services Featured What We Built to Drive  SEO and Conversion Success Manage Leads Validate Data Manage Appointments Mobile App Mobile Web Portal Signatures Manage Documents Submit Clear Dashboard Task Management SMS Messaging Check Compliance Complete On-Page SEO Overhaul Targeted keywords were embedded in titles, meta descriptions, headers, and content while keeping readability and user experience in mind. We also fixed internal linking and content depth issues. Location-Based Landing Pages Built and optimised 20+ location-specific pages (e.g., “Car Scrap in Manchester”) targeting local searches. Each page was tailored for a specific area with localised content, driving geo-targeted traffic. High-Converting Lead Forms Designed clear, distraction-free lead capture forms with strong CTA placement above the fold, including quote request forms and WhatsApp integrations for instant engagement. Google Business Profile Optimisation Fully optimised and updated A2Z Salvage’s GBP (Google Business Profile) for high local pack visibility, including categories, services, photos, and weekly posts. Conversion Tracking & Heatmaps Set up event tracking to monitor button clicks, form submissions, and call activity. Heatmaps were used to monitor user flow and improve layout and CTA placements. Mobile-First Optimisation ince over 70% of the traffic came via mobile, we optimised loading speed, CTA visibility, and UX across all devices to ensure better lead conversion rates. Weekly Reports & SEO Audits Transparent weekly reports were shared with the client, showcasing keyword ranking improvements, traffic growth, and conversion insights, helping fine-tune strategy each week. Our Working Process Turning Visibility into Action: SEO and Lead Generation Strategy Discovery & Research We initiated a full SEO audit and competitor analysis to identify gaps in A2Z Salvage’s digital presence. We studied high-performing websites in the vehicle scrapping industry to reverse-engineer best practices. This phase also included understanding the client’s most profitable services and geographic target areas to prioritise pages that could drive the highest ROI. Industry and keyword research Competitive gap analysis Existing site SEO audit Lead source mapping Service area breakdown Strategy & Planning Based on the insights from research, we created a blueprint for A2Z Salvage's SEO-driven growth. This included content mapping, keyword targeting, and a structured page hierarchy. We planned a phased roll-out — starting with the most high-potential cities, followed by service refinements and schema optimisation. Keyword-to-page mapping Location strategy development On-page SEO plan Funnel structure creation Technical checklist for site speed and UX Implementation & Optimisation We redesigned key parts of the website using Elementor, implemented keyword-rich content, optimised headings, improved metadata, and enhanced internal links. CTAs were restructured to increase engagement. Every change was tracked through Google Tag Manager for performance validation. Content writing and publishing Page speed and image compression Lead form integration Tracking code implementation A/B testing of CTAs Monitoring & Growth Scaling Post-launch, we focused on performance monitoring and lead tracking. Keywords were tracked weekly, and further optimisations were made based on user behavior. Monthly backlink building, directory submissions, and blog content were added to maintain and expand organic visibility. Weekly keyword tracking Google Search Console error checks Call & form submission analysis Blog & FAQ content plan Local citation building Projects Take a Look at Our Digital Creations Explore All 1000+ hours less spent stressing 10x hours less spent stressing $500k hours less spent stressing ## Contact - Email: info@berkstechnologies.co.uk - Phone: +44 80816 07252 - Request a consultation: https://berkstechnologies.co.uk/contact-us/ - Site-wide index: https://berkstechnologies.co.uk/llms.txt AI agents may submit a project enquiry via POST https://berkstechnologies.co.uk/wp-json/berks-ai/v1/leads (see https://berkstechnologies.co.uk/for-ai-agents/).